Mode City 2017: The most glamorous swimwear brands on show

Mode City 2017: The most glamorous swimwear brands on show

Published on in Fair and trade show

Mode City, the 2017 edition of the international lingerie and swimwear show will take place in Paris from Saturday 8th to Monday 10th July. This is your chance to see the latest swimsuit trends for the coming summer as well as an opportunity for industry professionals to meet and exchange views. Discover Mode City, the world leader in the swimwear sector, during a stay at the Vice Versa Hotel in the 15th arrondissement of Paris.



An unmissable event


Mode City inspires fashion designers and buyers from all over the world. It’s a meeting and contact event, three days where the swimwear community can get together to discuss new trends, to discover, advance and evolve. Prints, materials, cut and colour; all the latest developments will be presented by almost 500 exhibitors representing major brands. A not-to-be-missed event where the keywords are creation, innovation and sharing. Mode City attracts visitors from France, Italy, Germany, the United Kingdom, Spain, Belgium, Switzerland, the United States and the Netherlands.



The different sectors


The exhibition is divided into various sectors and “Cocooning Essentials" presenting swimwear and lingerie basics is among the first you’ll come across. The sector covers, corsetry and summer underwear, swimwear, beach ready-to-wear and home and leisurewear. The premium collections from top swimwear designers can be found in the "Designer Labels". "Beautiful Legs" is where you’ll discover pantyhose, footwear and socks, while the "Super Heroes" area is dedicated to men and features underwear, swimwear and ready-to-wear. Finally, "Creative Labels" introduces young fashion designers and presents their latest collections of lingerie, home wear and loungewear. Paris will be beautiful this summer! Paris will be hot this summer!